Benefit of Digital Marketing to Entrepreneurs
To several entrepreneurs, the digital marketing space especially social media. I mean social media has proven to be a major player in this space. However several entrepreneurs don't necessarily think it actually has the potential for their businesses especially startups since they have to work from the bottom up organically.
The work is necessary for start-ups for several benefits that are listed below;
1. Improved Customer Insights.
Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. For example, you can monitor user comments to see what people think of your business directly. You can segment your content syndication lists based on topic and see which types of content generate the most interest and then produce more of that type of content.
You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.
These are the benefits of sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider these points.
2. Increased Brand Recognition.
Like stated before, most brands can get easy recognition via contents they've created to represent their core mandates and values on social media since that is where people are. Your start up will immensely benefit from doing daily social media posts about your brand. Take is a little more seriously.
3. Low Cost of Operations and Affordability for Any Budget
According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media. If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts.
Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course). Start small and you’ll never have to worry about going over budget once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.
Many businesses from small, to individual to large firms can actually have value for their money since they wont have to spend as much as they used to in reaching their clients.
With online ads every single dollar to the cent counts, online advertising allows business owners to set a specific budget over time. Some platforms allow advertisers to spend as little as $5 per day to test a campaign.
4. Improved brand loyalty.
Coca Cola, Guinness, MTN,.... you see where i am going? These big brands continue to invest so much money in marketing and it includes lots of social media marketing and these things maintain and improve loyalties from customers of your start-up.
5. Higher conversion rates.
Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.
6. Better Search Engine Rankings.
SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
7. Richer Customer Experiences.
Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right.
Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
8. Accessibility to the client all day and Intimacy and personalized ads
Unlike traditional media, most people who use mobile phones keep them handy throughout the day.
This means you can reach your target consumer on the go instead of having to wait for them to get home on listen to a specific program (which is not guaranteed). Mobile advertising follows people wherever they go and does not depend on any single location. You have round-the-clock access to your customers.
Mobile users have grown accustomed to using their phones for personal messages and conversations. If you tailor your mobile advertising messages to the expectations of mobile users, you can convey a sense of intimacy. Forming relationships with customers helps you get repeat business. You can focus on low-pressure advertising pitches and maintain a sense of friendliness with your customers.
Conclusion
The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.